"Enjoy Before Returning" - Diesel

 

The subversive idea of wild and fashionable youth culture wearing the clothes out before returning them the next day— all perfectly encapsulated by the spot’s voiceover: aka Diesel’s return policy. 

 

Diesel was always a North Star brand for us to work with. Their creative is so subversive and playful — and tonally it has always felt the most “us” as far as our work goes. As far as clever advertising, the hook of this concept and its tongue-in-cheek call to action feels so bold.